September 9th, 2020

Unlocking the Power of DNA: Why I Invested Over $1 Million in LifeDNA

We’re all unique. 

To me, that’s what makes life exciting. Our upbringing shapes us. So too do our daily trials and tribulations. And, of course, our DNA plays a starring role, encoding how we look, what diseases we’re susceptible to and even what foods we’ll like!

For the six million years humans have inhabited Earth, the secrets of DNA have been inaccessible. Now, not only are they accessible, they’re actionable.

Credit where credit is due. That’s thanks to the Human Genome Project, the largest collaborative biology endeavor in human history. With $3 billion in funding, thousands of scientists around the globe worked tirelessly from 1999 to 2003 to map the characteristics of the genes that make humans—well…human. 

And here’s the punchline: the scientists found that 99.9% of the human genome is identical from one of us to the next. It’s the 0.1% that makes us different.

Enter LifeDNA! My co-founder Cyril Moukarzel and I started LifeDNA to bring the hidden knowledge of that 0.1% to everyone. Our company’s mission is to unlock the power of DNA for all of us to live healthier and more fulfilling lives.

If you’ll indulge me, I’ll share some insights from my own DNA. The screenshots below show just a smattering of 130+ genetic traits in my LifeDNA Lab—the collection of reports and recommendations especially for me.

  • On the plus side:
    • My body is prime for losing weight and moderating blood pressure via exercise (not true for everyone, by the way).
    • I metabolize carbs fast, so bring on the pizza and pasta!
  • Meantime, some cautions:
    • Ferrous salts help me boost my cardiovascular health since I’m prone to iron deficiency.
    • And I’m going easy on salt itself, having learned of my body’s high sodium sensitivity.

The whole LifeDNA team is proud of our critically acclaimed reports (4.7 stars, dnatestingchoice). As you’ve seen, the reports are easy to understand and in plain English—we avoid jargon. And when traits are actionable, LifeDNA’s recommendations are straightforward and in our trademark plain English.

Don’t just take my word for it. Read what our customers have to say:


And we’re just getting started. LifeDNA’s big vision is “Dashboard for the Human Body.” Your car has a dashboard, so why not your body? We’re working to incorporate lifestyle, environmental and biometric data (from devices like FitBit and Oura ring) to provide an HD picture.


It’s worth noting about now that I’ve put my money where my mouth is. Between myself and my affiliated venture fund, I’ve invested more than $1 million in LifeDNA. 


With the clear caveat that past performance is not indicative of future returns, allow me to share a little about my life journey. I’m a former public company CEO—, peak market value of $2.5 billion. For the past 20 years, I’ve been investing in companies with a “doing well by doing good” ethos. Along that way, that’s brought two more initial public offerings (IPOs) and several buyouts of portfolio companies.


At, where I was co-founder, chairman and CEO, I was deeply committed to sharing the upside of the business with our customers, the members of MyPoints. So when I led the company’s IPO on Nasdaq, I was insistent with our board and investment bankers that we invite MyPoints members to invest alongside the institutional investors that traditionally monopolize IPO shares. I’m delighted to report that was rated by the Wall Street Journal as one of the Top 20 best performing IPOs of its vintage year, going public at $8 a share (the buy in price for participating MyPoints members) and reaching its peak of $97.69 a share that same year!


I’m stoked about the opportunity that lies ahead for LifeDNA and once again am eager to share it more widely than with just fellow venture capitalists (VCs) and privileged accredited investors. I’m compelled to share with our customers and future customers. We owe our success to you.


So, with the support of the LifeDNA board, I’ve arranged a public investment opportunity on the MicroVentures platform and invite you to review and consider here 


LifeDNA is on a tear, with revenue growth in the first half of 2020 exceeding 4,000% and having achieved an Annualized Run Rate (based on June revenue) that tops $1 million. The trend is your friend: the Personal Genomics Revolution has begun, with hockey stick adoption of DNA testing by the public. Take a look at this graph:

You’ll find a lot more about the LifeDNA investment opportunity on the MicroVentures site, including the terms, perks and subscription docs. So you know, I’m an investor on MicroVentures myself and regard it as the premier crowdfunding platform—period. Same disclaimer as above (past performance is not indicative of future return) investment opportunities on MicroVentures have included Robinhood, Slack, Spotify and Uber, to name a few.



We’re live on MicroVentures now! 
I invite you to join me as a LifeDNA stakeholder. Click over to learn more