Privacy Notice for US State  Residents

Last Updated: October 22, 2025,

Summary

This Privacy Notice for California, Colorado, Virginia, Utah and Connecticut Residents contains information required by the California Privacy Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act, the Colorado Privacy Act (“CPA”), the Virginia Consumer Data Protection Act (“VCDPA”), the Utah Consumer Privacy Act (“UCPA” and the Connecticut Data Privacy Act (“CTDPA”), as such laws may be amended or replaced from time to time, along with any implementing regulations (“State Privacy Laws”), and supplements our Privacy Policy. LifeDNA’s privacy principles are the same for all customers. For example, all customers can request a copy of their data, request deletion, and control their privacy settings in their Account Settings. This notice makes sure we cover California-specific requirements. In the event of any conflict between the terms of this notice and the Privacy Policy, the terms of this notice prevail.

Here is a summary before we dive into the details:

• You have the right to know whether we sell your Personal Information and opt-out of a sale if we do. But rest-assured, we do not sell your Personal Information.
• You have the right to receive an overview of the Personal Information we collect, how we use it, and who we share it with.
• You can request access to your Personal Information, get a copy, and delete your Personal Information.
• You or your authorized agent can always contact us if you have a question at [email protected]

Your Rights

When we talk about “Personal Information” in this notice, we mean any information that identifies, relates to, describes, is capable of being associated with you, or could reasonably be linked, directly or indirectly, with you, and as otherwise defined in the applicable State Privacy Law. Wenot consider publicly available information to be “Personal Information.”

Let’s start with your rights first. You have the right to:

• Know what Personal Information we collect, use, disclose, or sell.
• Receive a copy of your Personal Information.
• Delete your Personal Information.
• Not receive discriminatory treatment if you exercise your  rights.

If you would like to make a data subject  rights request, you can email us at [email protected] with the subject line “Rights Request”. We will require some additional information to verify your identity in order to process your request. Alternatively, you may exercise your rights through an authorized agent. If you use an authorized agent, we will require you to verify your identity and confirm that you have provided the authorized agent permission to submit the request on your behalf. We will respond to your request within 45 days, and in more difficult cases we may extend our response time by another 45 days. The easiest way to exercise your rights is through your Account Settings so we can quickly verify your identity. Your rights under State Privacy Laws are not absolute and LifeDNA may exercise limitations or exemptions as permitted by applicable law.

LifeDNA does not sell Personal Information to third parties. The CCPA provides you with the right to know whether your Personal Information is being sold and to opt-out of such sales.

What We Collect

As detailed in our Privacy Policy, we collect Personal Information for various purposes with privacy principles in mind. Choice and transparency are just as important to us as they are to you. The categories of Personal Information and other terms used below are defined in California Civil Code 1798.140, and may include reference to certain key definitions set forth in our Privacy Policy. Some of the categories below require separate opt-in consent and these categories do not necessarily reflect all of the types of information that we may collect about you. We will provide you a separate notice if we collect any additional Personal Information from you!

In the last twelve (12) months, we have collected the following categories of Personal Information from our customers:

• Identifiers: Registration Information, Web-Behavior Information, and/or User Content such as your name, display name, address, online identifier, IP address, email address, username, or other similar identifiers. We mainly use these to offer our Services, such as when you create an account with us, purchase our Services, or when you choose to connect with other customers of LifeDNA.
• Personal information categories listed in the California Customer Records provisions: Registration Information, Self-Reported Information, and/or User Content such as your name, address, phone number, Self-Reported Information (such as details about your employment or education), and payment information (last 4 digits only). Some Personal Information included in this category may overlap with other categories. Similarly to the category above, we mainly use this information to offer our Services to you.
• Characteristics of protected classifications under California or federal law: Registration Information, Self-Reported Information, and/or User Content such as your age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, and genetic information (including familial genetic information).  Generally this information is collected because you provide it directly to us. Certain elements, including Genetic Information, ancestry, and sex, may be developed or analyzed by LifeDNA in relation to our genetic testing services.
• Commercial information: Self-Reported Information and/or User Content such as products or Services purchased, obtained, or considered, survey responses regarding past purchasing history, information you share on LifeDNA forums about products you purchased or considered, or other purchasing or consuming histories or tendencies. For example, we may keep this information when you purchase products through LifeDNA.
• Audio, electronic, visual, thermal, olfactory, or similar information: Self-Reported Information and/or User Content you provide to us through surveys or other engagement on our platform, such as when you upload a profile picture. Generally, this information is collected directly from you, or passively collected about you with your permission.
• Professional or employment-related information: Self-Reported Information and/or User Content such as education, household income, occupation, and other professional information. This information can be collected when you apply for a job with LifeDNA, fill out a survey, or otherwise engage with us.
• Biometric information: Self-Reported Information and/or User Content such as physiological, behavioral, and biological characteristics that can be used to establish an individual’s identity. To the extent we collect this information, we collect it directly from you when you choose to share it with us.
• Internet or other electronic network activity information: Web-Behavior Information such as data generated from your use of our Services and collected through log files, cookies, web beacons, and similar technologies. Such information may include your browser type, domains, page views, how long you spent on a page or feature of the website, or other data about your engagement with our Services.
• Geolocation data:Web-Behavior Information that includes the identification or estimation of physical location or movement.
• Inferences drawn from other personal information: Inferences and Derived Data includes any information, data, assumptions, or conclusions LifeDNA infers based on analyses of facts, evidence, or another source of information or data. LifeDNA may derive Genetic Information, such as imputed genotype data, genetic risk scores, and phenotypes (which are observable characteristics or traits). Generally this information is created by LifeDNA and not collected directly from you. LifeDNA may derive information from data that was collected in relation to our genetic testing services, directly from you, or through tracking technology.

How We Use Your Personal Information

LifeDNA may share Personal Information listed above for operational business purposes or at your direction. Such business purposes include:

• Providing Services: To provide our Services to you, including maintaining or servicing your account, providing customer service, processing or fulfilling orders and transactions, and more.
• Audit: Auditing related to a current interaction and concurrent transactions.
• Security: Registration Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity. Please see Section 4.e. of our Privacy Policy for more information.
• Debugging: Debugging to identify and repair errors that impair existing intended functionality.
• Transient Use: Short-term, transient use, where personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction.
• LifeDNA Product Research and Development: Research that LifeDNA performs to improve and develop its products and services.
• Quality Assurance and Product Improvement: Activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by LifeDNA, and otherwise to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by LifeDNA.

If you have given your explicit consent, for example via a data transfer authorization or other consent document, we may share your Personal Information for commercial purposes. The purpose, such as recruitment for external research, may vary and will be described in the consent.

Notice of Financial Incentive

We may provide special offers and benefits to certain customers. For example, a customer may be invited to get a free kit via a discount code or special promotion. Such offers and benefits are voluntary and customers can choose not to accept the free kit. If a customer accepts a free kit, they can choose to close their account at any time by contacting us at [email protected]. We collect the same Personal Information from a customer with a free kit as a customer who purchased their kit from us. Both customers’ Personal Information will be handled as detailed in this Policy.

While we do not assign a monetary value to the personal information we collect from a customer with a free kit, we do receive value in the form of customer loyalty, Research participation (if they choose to opt-in to Research), and increased engagement. The value of the personal information that we collect is reasonably related to the expenses related to our offering to you. This value will vary by customer depending on their engagement on the services and many other factors.

File a complaint under the California Genetic Information Privacy Act or the Virginia Genetic Information Privacy Act

We encourage you to reach out to us with any complaints or concerns at [email protected]. Residents of the state of California or the state of Virginia may also file complaints if they believe certain rights were infringed under the California Genetic Information Privacy Act or the Virginia Genetic Information Privacy Act. 

If you are a California resident, you may file a complaint with the California Attorney General, or your California county district attorney. Residents of cities with more than 750,000 residents may file a complaint with their city attorney, and residents of cities with full-time city prosecutors may file a complaint with their city prosecutor. If you wish to file a complaint with your district attorney, city attorney, or city prosecutor, contact their local office for more information.

If you are a Virginia resident, you may file a complaint with the Virginia Attorney General, or contact the Virginia Consumers Protection Hotline at 1-800-552-9963

Changes to this notice

LifeDNA will periodically review and update this notice. We recommend visiting this page to stay aware of any changes. If we modify this notice, we will make the revised notice available through our website.