Cookie Policy

Cookie Policy

Last Updated: December 20, 2022


This Cookie Policy explains how LifeDNA uses cookies and similar tracking technologies when you visit or use our Services. We encourage you to read the full Cookie Policy to understand how we use cookies, and your related choices. We will generally refer to cookies, web beacons, flash cookies, pixels, and other tracking technologies collectively as “cookies” in this policy.


To make it simple, we use the same terms as defined in our Privacy Policy and Terms of Service. Any new terms will be defined below. This Cookie Policy should be read together with our Privacy Statement and our Terms of Service.

1. What are Cookies?

Cookies are text files, containing small amounts of information, which are downloaded to your device as you browse the web or use a web-enabled app. We use cookies to deliver, secure, and understand use of our Services and ads.


There are two types of cookies: session cookies and persistent cookies. A session cookie lasts while your browser is open and is automatically deleted when you close your browser. A persistent cookie lasts until you or your browser deletes the cookies, or they expire.


Cookies set by us are called “first party cookies,” while cookies set by parties other than LifeDNA are called “third party cookies.” The parties that set third party cookies can recognize your device, both when you use our Services and when you use other websites or mobile apps. To understand how other companies use cookies, please review their policies. Both first party and third party cookies can serve a number of different functions, such as analytics, marketing and advertising.

2. How does LifeDNA use cookies and other tracking technology?

Like most online services, LifeDNA uses cookies in order to do things like keep your LifeDNA data secure, help us improve our Services, understand how you engage with web content and emails we send, and provide you with relevant advertising. You can find out more about the cookies we use below.

Category of Cookies and Why LifeDNA Uses Them

  • Necessary

    • Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  • Marketing

    • Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

  • Analytics

    • Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

  • Preferences

    • Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

3. What are my privacy options?

We are committed to offering you meaningful privacy choices. If you choose to disable or opt-out of certain cookies, you may experience some loss of function or availability throughout our Service. You have a number of options to control or limit how we and third parties use cookies:


  • Via our cookie management tool: If you are located in certain jurisdictions where our cookie management tool is available, such as the European Union or the United States, you can access the Cookie Choices page. You can make certain choices regarding cookies that are not “Necessary” cookies. For example, if you choose not to enable certain Cookies, you may not be able to use the referral links and get credit for referrals or share information on our Services through social media platforms.

  • Via your browser settings: LifeDNA believes in providing you with a frictionless experience by responding to Global Privacy Control (“GPC”) signals (also known as “Do Not Track” signals) sent by your browser or mobile device. You can enable a GPC signal on your browser or otherwise use the browser or device that you are using to view this site to enable, disable or delete first and third-party cookies.

  • Third Party Opt-Outs: As described in this policy, LifeDNA uses cookies from third-party analytics, advertising and marketing service providers to collect information about its Services, the effectiveness of its marketing campaigns and other operations. For example, we use the User-ID feature of Google Analytics to combine behavioral information across devices and sessions (including authenticated and unauthenticated sessions) on our Services. These third parties, including Google Analytics, provide users the ability to opt-out of their cookies.


*Please note, to disable advertising cookies, some third parties may need to set an opt-out cookie on your device. Sometimes a device’s configuration may prevent such third parties from setting such cookies, for example, if your device is set to block all third party cookies by default. This means that you may need to change your device settings to accept cookies to fully disable advertising cookies.

4. How does LifeDNA use third party social plugins?

LifeDNA uses social plugins provided and operated by third parties, such as a Facebook “share” button. If you choose to use social plugins, you may be sharing information with the company that manages the social plugins (“Social Media Third Party”) during your interactions. This means that the Social Media Third Party may be able to link information or actions about your interactions with the LifeDNA Services to your account with them. Please refer to the Social Media Third Party’s privacy policies to learn more about its data practices.

5. Will this Cookie Policy be updated?


We will update this Cookie Policy from time to time. You can also revisit this page to stay informed.